By Tasha Seitz
Last month, I had the pleasure of attending SOCAP (Social Capital Markets), the world’s largest conference on social enterprise and impact investing, at the Fort Mason Center in San Francisco, California. As a veteran attendee (this is my sixth SOCAP conference), I am always energized to be around smart people who are passionate about the potential of the intersection of impact and markets. At the conference, I spoke on a panel called “The Rise of Impact Seed Funds” with Wes Selke from Better Ventures, Shauntel Poulson from Reach Capital, Brian Dixon from Kapor Capital and Julie Lein from the Urban Innovation Fund. We discussed the evolution of seed-stage funds and talked about specific investment strategies, and how our focus on impact boosts performance. Below, I’ve recapped some of the key takeaways from our panel discussion (feel free to check out a video recording here).
Defining and measuring impact as an impact fund
Social impact is a loaded word and means different things to different people. While each fund on the panel considers themselves an impact fund, we each define it very differently. Brian Dixon from Kapor Capital shared that, “when we’re making an investment we’re not only thinking about whether this investment will get us a 3x return of the fund, but also how does this actually make a difference.” At Reach Capital, “we invest in missionaries, not mercenaries” said Shauntel Poulson. When it comes to impact, they focus on three things: a user base that targets underserved and under-resourced populations, usage penetration in terms of depth of usage and user satisfaction, and long-term improvement in student outcomes and achievement. […]